Why does Rolex use green?

Rolex’s use of green has over time been linked by some to wealth and success owing to green being the color of American currency. The iconic Geneva, Switzerland-based manufacturer has used green since its early days, and its use of the color is typically relegated to limited edition accessories, so the color could merely signify exclusivity. Watch experts have highlighted that Rolex’s use of green is linked to the brand’s connection with the wonders of nature. Green dials are also demonstrative of the company’s efforts to improve legibility for watch wearers in situations where light is limited. Shop a collection of Rolex watches from the world's top sellers on 1stDibs.