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René Genis
1961 original SNCF poster by René Genis - Normandie

1961

$2,056.16
£1,530.70
€2,160VAT Included
CA$2,887.02
A$2,980.08
CHF 1,679.72
MX$38,555.39
NOK 19,163.81
SEK 20,216.98
DKK 13,722.94

About the Item

This 1961 original SNCF poster by René Genis celebrates the enduring appeal of Normandy’s coastline, promoting rail travel to one of France’s most beloved seaside regions. Produced during the post-war tourism boom, it reflects the French national railway’s effort to encourage leisure travel through evocative modern graphic design. Genis presents a lively coastal scene: a sandy beach dotted with bathers, colourful beach huts lining the shore, and the shimmering Channel waters stretching toward the horizon. The elevated viewpoint — from a path beside traditional Norman architecture — creates a sense of arrival, as if the viewer has just stepped off the train to discover the coast. Stylistically, the poster blends painterly softness with the simplified forms typical of mid-20th-century travel advertising. Fresh blues, greens, and warm sandy tones evoke relaxation, fresh sea air, and summer holidays — key themes in SNCF tourism campaigns of the period. Today, this poster stands as both a charming example of 1960s French travel graphics and a nostalgic tribute to Normandy’s timeless attraction: accessible coastal escapes, regional character, and the romance of rail travel along France’s historic shores. Original Poster Railway - Tourism - Normandy - France Printed by Paul Martial in Paris
  • Creator:
    René Genis (1922-2004, French)
  • Creation Year:
    1961
  • Dimensions:
    Height: 39.38 in (100 cm)Width: 24.81 in (63 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, minor restorations, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792217656732

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