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Spratt’s Mixed Bird Seed & Parrot Food Enamel Advertising Sign

$1,193.99
£875
€1,070.04
CA$1,684.07
A$1,731.97
CHF 979.74
MX$22,179.29
NOK 11,275.45
SEK 11,789.36
DKK 7,998.87

About the Item

Bold yellow block lettering set against a mid-blue ground defines this vertical rectangular vitreous enamel advertising sign. Commissioned to market Spratt’s Mixed Bird Seed and Parrot Food with the retail stipulation ""In Packets Only"", the sign formed part of the extensive point-of-sale branding deployed by the prominent British animal feed manufacturer. Constructed from heavy-gauge sheet iron, the sign measures approximately 76 cm high by 51 cm wide and weighs 4.3 kg. Pre-pierced mounting holes remain visible along the lateral edges and upper corners, designed for rigid outdoor installation on shop fronts, station platforms, or outbuildings. Traces of a maker's imprint appear stamped in small lettering along the lower right margin, though wear obscures the company name. Vitreous enamel advertising relied on powdered glass fused to iron at high temperatures, producing weather-resistant exterior plaques capable of retaining intense pigment through decades of exposure. Here, the cobalt blue field contrasts directly with the rich golden-yellow typeface, featuring arched serif capitals across the top name and condensed sans-serif lettering across the subsidiary text. Substantial outdoor service has left prominent signs of age and weathering, likely dating from the early to mid-20th century. Extensive flaking and enamel chipping expose the oxidised metal substrate across the perimeter, along the edges, and through isolated patches across the central lettering. The unenameled reverse surface shows widespread iron oxidation, surface corrosion, and dark patination across the entire backplate. We ship internationally, tracked. Please see our other items for sale, where we combine shipping on multiple lots. We also offer freight shipping for larger furniture pieces.
  • Dimensions:
    Height: 29.93 in (76 cm)Width: 20.08 in (51 cm)Depth: 0.4 in (1 cm)
  • Materials and Techniques:
    Enamel,Iron
  • Period:
    20th Century
  • Date of Manufacture:
    Early to Mid-20th Century
  • Condition:
  • Seller Location:
    Nottingham, GB
  • Reference Number:
    1stDibs: LU9003252861682

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